![]() Printed promotional materials have different needs from digital ones Like the pocket of a T-shirt, for example, or the back of a baseball cap. Is it really long plus an accompanying tagline - or is it short? Since logos aren’t just used on websites, you need to plan for occasions when the area it fits into are constrained. What parts of your name and tagline are essential? Take a look at what other businesses in your industry are using to visually represent their brands. And don’t feel like you have to reinvent the wheel, either. There’s no need to get too clever with this. If you’re a landscaper, maybe you want to use a leaf or a lawnmower in your design. If you run a yoga studio, then a lotus flower or bubbling brook might fit the bill for the relaxing feel you’re creating. Now that you’re clear on the image you want to convey, think about what kind of visual best represents that. How can you represent your brand image, visually? Take a few moments to think about how your business would dress itself. You head to the office in your business casual clothing, not a clown costume … unless you’re a clown.
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